This very basic chore never stops to impress me, every time I go for groceries, I discover new items, try out new food, here are some differences
Beer – Coming from Belgium, I thought we had a huge choice of items in a long shelf, well, here, all beers are stored in fridge sections, in a long shelf, but 90% comes in cans and you get god knows how many different type of strength, color, flavour, mostly from a couple of brands!! I only recognise one so far (Asahi grey can) and only this one comes in 4 different formats, S, M, L and XL
Fish – as you would guess, there is plenty of choice, one thing to remember, in Japan, sushi are displayed in the ready-meal section while sashimi come in the fish area, it sounds logical but good to know. Fish is almost always great value for money and much cheaper than in Belgium or Europe in general. To give you an idea, I can get a large sashimi plate with 12 to 15 pieces for 400 Yens (3.50 euros), 2 portions of salmon fillet would come around 300 Yens (2.50 euros)
One thing that I enjoy a lot here are the pickles, they are healthy, tasty, not to vinegared and there are so many different choices. for a guilty pleasure and more quality and taste, I pay trips to Isetan monthly to buy the best of all
Rice is still very difficult to choose and it comes better from a rice cooker, which I have not got yet. So, I buy a different one each time and make notes to be able to discern (maybe one day). During my trip to Niigata, where rice is at its best, I could really taste the difference, it is excellent up there, trust me!! try it!
so, all in all, nothing to do with what we are used to, here is how a typical shopping day looks like