KitKat is a phenomenom in Japan. Nestle has so far launched over 350 different types of Kit Kat with limited editions and seasonal launches
the latest Fall collection has just been announced and will be about Sweet Potato
The whole craziness around this comes from a typical Japanese expression Kitto Katsu – きっと勝つ.
This means “you will make it no doubt” this is a typical expression for students when they take exams. Nestle, from this, started to develop a lot of flavours and, in Japan, there is even a small white square at the back of the packaging for your personal message