KitKat is a phenomenom in Japan. Nestle has so far launched over 350 different types of Kit Kat with limited editions and seasonal launches

the latest Fall collection has just been announced and will be about Sweet Potato

The whole craziness around this comes from a typical Japanese expression Kitto Katsu – きっと勝つ. 

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This means “you will make it no doubt” this is a typical expression for students when they take exams. Nestle, from this, started to develop a lot of flavours and, in Japan, there is even a small white square at the back of the packaging for your personal message


We even have Chocolatory Cafes around that theme, with an ice cream menu etc. Take a look

The KitKat Chocolatory Ginza - Handmade Chocolate And Sweets


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