Tea in Japan

tea consumption tends to reduce simply because the society has changed, young generations have more access, receive more solicitations towards coffee, coffee shop, big names around coffee. this is also because the older generation is reducing in number

all in all, tea makers in Japan are trying to develop new concepts to boost their sale before it becomes a real challenge

I only attend this tea shop in Kagurazaka because it is family owned, they have a large choice and you can taste. it is very simple but I like it. it is located up the main street just opposite the shrine

 

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